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"Sports Marketing Powerhouse" official; WWE and UFC Combo
The UFC and WWE global partnerships teams have officially become one in its pitch to provide brands with access to “one of the most formidable sports marketing portfolios in the world”.
Sports and entertainment company, TKO Group, announced the news this after the MMA (mixed martial arts) promotion and the professional wrestling based Goliath merged under the new company late last year.
Per media statement TKO said the move to join the teams will offer marketers expanded inventory, increased brand visibility and international reach.
Grant Norris-Jones will lead the new unit as Executive Vice President and Head of Global Partnerships for TKO (including all UFC and WWE entities), while Lou Koskovolis will take on the expanded role as TKO’s Executive Vice President of Global Partnerships.
“Since Endeavor acquired UFC in 2016, UFC’s global partnerships business has become a significant growth area,” TKO’s chief financial officer, Andrew Schleimer, said.
“And we believe WWE’s partnerships business has similar potential. Together, UFC and WWE create a sports marketing powerhouse, with hundreds of live events per year and a reach that’s equal to, or better than, the world’s biggest sports properties.
“The newly integrated global partnerships team will offer premium brands the opportunity to integrate and activate within UFC’s and WWE’s extraordinarily popular content to engage their massive fan bases around the world.”
The UFC is currently preparing for its highly anticipated, pub and cafe talk fodder UFC 300 event in Vegas in April, while the WWE’s February premium live event, Elimination Chamber, is set to go ahead at Perth’s Optus Stadium on 24 February.
WrestleMania Season has come early for many fans around the world. 2024 may end up being the biggest year in history for the WWE in most boxes including the bottom line, as well as excitement, perhaps equal to the very first WrestleMania back in 1985. This is cinema!
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WWE @WWE PLE's (Premium Live Events) 2024
Confirmed at time of publication
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January 27. Tropicana Field St. Petersburg, Florida
WWE Elimination Chamber: Perth
February 24. Optus Stadium Perth, Western Australia, Australia
WWE WrestleMania 40
April 6, April 7. Lincoln Financial Field Philadelphia, Pennsylvania
WWE Backlash: France
May 4. LDLC Arena Décines-Charpieu, Greater Lyon, France
WWE Money in the Bank
July 6. Scotiabank Arena Toronto, Ontario, Canada
WWE Bash in Berlin
August 31. Mercedes-Benz Arena Berlin, Germany
Media Man
Media Man: WWE, part of the TKO Group @TKOGrp is riding a wave of momentium. Strike while the iron is hot. Global domination of the professional wrestling landscape continues. Premium Live Events is the newer term what previously were called Pay-Per-View (PPV) events. Under leadership of Nick Khan and Triple H WWE is powering ahead in a very much global major event direction, as well as presenting amazing storytelling and in-ring action, while the marketing, merch and media arms keep powering ahead, frequently breaking and smashing records. Back in our Optus TV PPV and Main Event TV collaboration work at Optus we always saw the potential of massive WWE growth, but certainly never saw it getting this big. - Greg Tingle, Media Man Group
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